new Nyda campaign
For the new Nyda-campaign, we used storytelling to communicate the issue „lice“ funnily and unconventionally.
Colorfully illustrated lice monsters – The Lausy Gang – attack the heads of innocent children and cause mischief on various channels.
In doing so, we took up specific topics that are annoying for parents, to say in the end: only lice are more annoying.
The campaign is online on social media and specialist portals, in pharmaceutical magazines, as well as in pharmacies in form of shop window decorations or as a sales display. Advertising materials are advertisement motives, online films, displays and social ads, POS measures, and giveaways such as hats and lice tattoos.
Credit
Client: Pohl-Boskamp
Agency: Philipp und Keuntje
Role: Illustration and Art Direction
Creative Direction: André Bourguignon, Franziska Flau
Also Art Direction: Caterina Florencio
Text: Klaus Huber
3D-Development: Goldfuchs Studio, Hamburg
Photographer: vierfotografen, Hamburg
Sketches
Building The Characters
idea
With imaginative characters, the topic of lice should be communicated humorously.
challenge
The illustrated lice should be depicted as nasty, but not disgusting, funny, but not pitiful.
implementation
A mix of real image and illustration, as well as animation of the characters in moving images.
finalists
Meet The "Lausy-Gang"
Captain Krätze
- the cunning leader of the gang
- he is forging all plans and strategies
- Goal: to conquer as many children’s heads as possible
- is annoyed by his buddy’s inability
MAMPFRED
- the heavyweight of The Lausy Gang
- sluggish and never full
- prefers to be a permanent guest on the head
- slow and always misses the connection
Stupido
- as thick as two short planks
- understands nothing of what Krätze tells him
- violent fits of laughter
- very hyperactive
implementing
T-POSES & FACIAL EXPRESSIONS
modelled, rigged and animated by Goldfuchs Studio, Hamburg
ON AIR
Behind the Scences
watch it
FINAL ONLINE SPOTS
advertisement
point of sale
